About us

N Sport is one of the leading distributors of famous sport and fashion brands with more than 90 retail stores in Serbia and Bosnia and Herzegovina.

We are focused on meeting the needs of our clients and ensuring that individuality is presented as a personal style, as a reflection of one’s personality and lifestyle. For this reason, N Sport resists conventionality and puts diversity and each person’s uniqueness under the spotlight.

The company is known for its three main multi-brand retail concepts: N Sport, N Fashion  and N Selection.

N Sport supports active life of modern men and women through sport brands like: PUMA, adidas, Nike, Sergio Tacchini, Russell Athletic, Converse, Reebok, Skechers, Rider/Ipanema, Timberland, Columbia, Northland...

N Fashion is dedicated to customers of sophisticated fashion taste and to followers of global fashion trends - to them we can offer the best high street brands: Tommy Hilfiger, Liu Jo, Superdry, Replay, Guess, Armani Exchange, Trussardi Jeans, Baldinini, Bogner, Ugg, Mou, Staff Jeans...

N Selection concept is inspired by the urban rhythm of the World’s largest cities and represents the best of top fashion and sport brands like PUMA Prime and Select, adidas Originals, Nike, Tommy Hilfiger, Guess, Replay, Armani Exchange, Bogner, Trussardi Jeans...

Company Vision

To be the market leader in trendsetting and encouraging innovations and individualism.

Company History

1995 Company N Sport was founded
1997 N Sport became the official distributor of sports brand PUMA for Serbia, Macedonia, Montenegro and Bosnia and Herzegovina
2000 The first N Sport retail store was opened in Serbia
2003 N Sport became the official distributor of the outdoor and winter-ski program of the Austrian company Northland Professional
2005 The first N Sport retail store was opened in Bosnia and Herzegovina
2008 N Sport became the official distributor of famous European fashion brands Staff Jeans (Greece) and No Excess (Netherlands)
2009 The first exclusive multi-brand fashion concept N Fashion was launched in Serbia
2011 N Sport became the official distributor of the Italian brand Sergio Tacchini
2012 N Sport became the official distributor of the sports brand Russell Athletic for Serbia, Bosnia and Herzegovina, Macedonia and Montenegro
2013 Brand PUMA, in collaboration with N Sport, became the technical sponsor of FC Red Star and WC Red Star
2013 N Sport started with e-commerce and developed a modern online store
2016 N Sport became the general distributor of the premium French brand Lacoste for Serbia
2017 The company launched brand new multi-brand concept store N Selection, offering the finest selection of special product lines of famous sport and fashion brands
2017 N Sport expanded distribution of brand PUMA for Croatia and Slovenia
2018 Brand PUMA in collaboration with N Sport became the technical sponsor of the Football Association of Serbia